This isn't a Pitch.
It's My Application.
You Don't Hire Marketers to Write Resumes. You Hire them to Drive Growth.
Let’s be honest: Resumes get ignored. PDFs blur together. Instead of hoping to be noticed, I did what I do best...launched a campaign.
This isn’t just an application. It’s proof of concept. Because if I can market myself in a way that cuts through the noise, imagine what I can do for your brand.
Proven Impact. Real Results.
Scale Smarter
+40% Verified Leads with PMax
Challenge:
Lead quality was inconsistent, and we weren't getting enough verified prospects.
Action:
We linked our CRM and set our campaign to optimize towards high value, lower-funnel events.
Impact:
By linking our CRM data we increased the volume of applications drove by these campaigns, funneling pipeline growth and scalable strategy.
Efficiency that Delivers
-35% Cost Per Lead with ADVG+
Challenge:
Acquisition costs were rising in our Meta campaigns.
Action:
We tested ADVG+ with a combination of CAPI optimization and value-based bidding rules. This allowed us to leverage ADVG+ while still feeding strong signals about who we wanted to target.
Impact:
We reduced our CPL by -35%, allowing us to scale the strategy to all of our Meta campaigns and drive increased efficiency.
The Restructure that Changed the Game
+106% Application Rates
-29% CPA for Non-Brand Search
Challenge:
Search structure was fragmented, costs were high, applications were lagging, and optimizing that many campaigns/ad groups was impossible.
Action:
Consolidated into one ad account, shifted from SKAG → STAG, and changed bidding to optimize for application submits instead of leads.
Impact:
Doubled application rates (+106%) while cutting non-branded search CPA by -29% and branded search CPA by -39%.
Scale Smarter
+40% Verified Leads with PMax
^
^
Challenge:
Lead quality was inconsistent, and we weren't getting enough verified prospects.
Action:
We linked our CRM and set our campaign to optimize towards high value, lower-funnel events.
Impact:
By linking our CRM data we increased the volume of applications drove by these campaigns, funneling pipeline growth and scalable strategy.
Efficiency that Delivers
-35% Cost Per Lead with ADVG+
^
^
Challenge:
Acquisition costs were rising in our Meta campaigns.
Action:
We tested ADVG+ with a combination of CAPI optimization and value-based bidding rules. This allowed us to leverage ADVG+ while still feeding strong signals about who we wanted to target.
Impact:
We reduced our CPL by -35%, allowing us to scale the strategy to all of our Meta campaigns and drive increased efficiency.
The Restructure that Changed the Game
+106% Application Rates
-29% CPA for Non-Brand Search
^
^
Challenge:
Search structure was fragmented, costs were high, applications were lagging, and optimizing that many campaigns/ad groups was impossible.
Action:
Consolidated into one ad account, shifted from SKAG → STAG, and changed bidding to optimize for application submits instead of leads.
Impact:
Doubled application rates (+106%) while cutting non-branded search CPA by -29% and branded search CPA by -39%.
The Skills Behind the Wins
Growth Architect
I don't chase clicks, I design strategies that turn marketing into predictable pipeline.
By connecting media strategy to real business outcomes, I make growth scalable and sustainable.
Data into Decisions
I translate analytics into actions that lower cost, increase efficiency, and accelerate growth.
Attribution, funnel data, and testing frameworks arent reports to me, they're levers
Paid Media Vision
I scale brands with cross-channel campaigns that drive revenue, not vanity metrics.
From Google and Meta to Linkedin and emerging platforms, I focus on ROI over impressions.
Leadership that Connects
I align teams, sales, and executives so media spend isn't just marketing, its business impact.
Growth only last when everyone knows how to win together.
The Skills Behind the Wins
Growth Architect
I don't chase clicks, I design strategies that turn marketing into predictable pipeline. By connecting media strategy to real business outcomes, I make growth scalable and sustainable.
Paid Media Vision
I scale brands with cross-channel campaigns that drive revenue, not vanity metrics. From Google and Meta to Linkedin and emerging platforms, I focus on ROI over impressions
Data into Decisions
I translate analytics into actions that lower cost, increase efficiency, and accelerate growth. Attribution, funnel data, and testing frameworks aren't reports to me, they're levers.
Leadership that Connects
I align teams, sales, and executives so media spend isn't just marketing, its business impact. Growth only last when everyone knows how to win together.
So, who am I?
My name is Alexis Cobb
I'm a performance marketing leader with 9+ years driving paid media and growth. I’ve managed multimillion-dollar budgets across SEM and social, led a team of five, and restructured strategies that cut CAC by 29% while scaling pipeline.
Along the way, I built more than campaigns. I built structures, teams, and systems — mentoring talent, adopting AI-driven tools before they were standard, and aligning marketing to real business outcomes.
That’s why I launched this campaign: to prove how I think about growth: bold, measurable, and built to last.
👉 Now I’m ready for my next challenge: a Director role in Paid Media, Performance Marketing, Growth, or Demand Generation in a remote-first workplace.
So, who am I?
My name is Alexis Cobb
I'm a performance marketing leader with 9+ years driving paid media and growth. I’ve managed multimillion-dollar budgets across SEM and social, led a team of five, and restructured strategies that cut CAC by 29% while scaling pipeline. Along the way, I built more than campaigns. I built structures, teams, and systems — mentoring talent, adopting AI-driven tools before they were standard, and aligning marketing to real business outcomes. That’s why I launched this campaign: to prove how I think about growth: bold, measurable, and built to last. 👉 Now I’m ready for my next challenge: a Director role in Paid Media, Performance Marketing, Growth, or Demand Generation in a remote-first workplace.
What My Peers Say
Anthony Moraga
Digital Marketing Specialist
"What sets Alexis apart is her exceptional leadership and coaching skills, empowering her team members to thrive collectively. In every aspect of her role, Alexis demonstrates dedication, expertise, and commitment to excellence, making her a valuable asset to any organization fortunate to have her on board."
Adam Carbonneau
Agency Owner
"Alexis is an ideal choice for anyone seeking support from a deeply knowledgeable and advanced paid advertising professional. Her strategic thinking, combined with her wide-ranging expertise, makes her an invaluable asset to any team aiming to elevate their advertising efforts to new heights."
Tim Miller
Mortgage Loan Officer
"Alexis built my paid media strategy from the ground up. She focused on lead quality from the start, and it completly changed how we approach growth. The result was better quality leads, a more predictable pipeline, and efficient spend that actually scaled."
Anthony Moraga
Digital Marketing Specialist
"What sets Alexis apart is her exceptional leadership and coaching skills, empowering her team members to thrive collectively. In every aspect of her role, Alexis demonstrates dedication, expertise, and commitment to excellence, making her a valuable asset to any organization fortunate to have her on board."
This is my job application.
Ready to connect?
If you're hiring for paid media, performance marketing, growth, or marketing leadership, I'd love to talk.
